Executive Director, Marketing & College Relations - Job Opportunities at Atlantic Cape

This position is exempt from the bargaining unit.

Executive Director, Marketing & College Relations

Posted: 06-29-2017
Campus: No Preference
Salary: $69,497
Duties: Reports to the President; oversees all marketing and college relations functions and serves as official college spokesperson; coordinates and implements public relations plans and activities in support of the college’s mission and strategic priorities; maintains and updates college’s Crisis Communication Plan; develops annual marketing plan; directs and executes marketing strategies and campaigns for college constituents as well as the Atlantic Cape Foundation; creates and implements integrated multi-channel marketing campaigns (local and regional) for college programs and services using print, electronic, outdoor, online, web and social media and including use of Search Engine Optimization (SEO) and Search Engine Marking (SEM); develops, executes and evaluates marketing strategies and campaigns using digital media components, appropriate analytic methods and conducting simple to complex data analysis to assess return on investment (ROI);  assists the President and cabinet in identifying, establishing and maintaining effective relationships with external college constituencies; informs senior management of emerging issues and opportunities for action by the college, including crisis management; develops, enhances and maintains the brand of the college; evaluates and recommends marketing opportunities to college departments, including identification and cultivation of potential traditional and digital partnerships; conducts market research, collecting and analyzing data of user activities, local and regional demographics, enrollment/student data and industry trends and collaboration with Institutional Research;  collaborates with Admissions & College Recruitment in the planning and coordinating of targeted marketing outreach; directs and evaluates the work of the college’s media buying firm to plan and execute advertising/ marketing campaigns;  writes advertising copy, video scripts and other promotional materials; develops multi-media presentations to market the college’s credit and noncredit programs, the Academy of Culinary Arts and college services; in collaboration with graphic design, develops themes and creative concepts for marketing campaigns, brochures, invitations, logos, websites special projects and events, coordinating digital, electronics and print media; oversees the creation of college publications, including newsletters, web pages, brochures, flyers, booklets and programs; researches writes, edits, proofreads and disseminates copy for news releases; oversees the college’s social media platforms; supervises and oversees the marketing and public relations staff; responsible for the marketing budget; other duties as assigned.
Minimum Requirements:

Bachelor’s degree in marketing, public relations, communications, or related field.

Master’s degree preferred. Minimum five years traditional, email, social media and database marketing experience with a proven track record of generating results. Strong writing and proofreading skills. Public relations and/or journalism experience preferred.

Working knowledge of date-driven marketing, analytic tools, digital media techniques, usability testing, and emerging trends in marketing. Strong knowledge and demonstrable use of social media and other networking platforms. Self-starter with strong self-management experience and planning skills. Excellent interpersonal, presentation and written communications skills. Ability to work as part of a high-performing award-winning creative team. Strong computer literacy, including Microsoft Office products (including Excel) and Constant Contact.

This position requires a flexible scheduling to include evenings, at any campus and at college events.

Candidates must send a letter and resume to the Human Resources Specialist, Atlantic Cape Community College, 5100 Black Horse Pike, Mays Landing, NJ 08330. Email to jobopps@atlantic.edu Deadline: 07-20-2017.

As a "New Jersey First Act" Employer, Atlantic Cape Community College requires new employees who live out of state to establish a primary residence in New Jersey within one year unless an exemption applies. Learn more.