College Relations
College Relations Office
College Relations is the department responsible for planning and executing the college's public relations, marketing, advertising, graphic design and publications programs, including the college Web site.
College relations staff members regularly communicate with members of the news media, providing news and information about the college, its programs, plans and people. The executive director serves as college spokesperson and counselor to the president and top administrators on media relations and crisis communications.
To promote Atlantic Cape's mission and image in the community, the CR office is responsible for assuring consistency of image and quality in all college communications. The CR office works for the entire college, functioning as an agency for other college customers. Our goal is to communicate your message to your intended audience in the most professional and cost-effective way, on time and within budget.
College Relations acts as the in-house public relations and advertising agency for Atlantic Cape, consulting with other departments on publicity, marketing, advertising, publications, graphic arts and Web projects. If CR cannot provide the needed service in-house due to staff, time or budget constraints, it will work to recommend an outside resource.
CR publishes:
- The Communicator, an employee newsletter
CR actively develops marketing plans to meet the college's enrollment goals and supports the planning and execution of fundraising and other special events.
CR is responsible for the content of the college's Web site: www.atlantic.edu. Each department is responsible for making sure its content is updated.
The College Relations Web site was developed to give you a working knowledge of the publications and publicity process. We hope this will facilitate our joint effort to create quality publications and gain publicity to serve your department and the entire college.
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